Since 1979, the O'Daniel Auto group has been serving the community of Fort Wayne and Northeast Indiana. Specifically, O'Daniel Mazda/Automart, the only award winning Mazda dealer in the area, is an automotive leader known for family values and friendly service. The process of purchasing a new vehicle is often a daunting, unpleasant task for many, what then makes O'Daniel Mazda/Automart different from all the rest?
Let's start with the Gold Cup certification. Earlier this month, Mazda North American Operations (MNAO) announced the winning dealerships of the highest honor possible, the Mazda Gold Cup. This is the most prestigious recognition award a dealer can receive from Mazda for dedication to new vehicle sales and customer satisfaction; for making sure that every customer's experience is the best that it can be.
In order to qualify for the Gold Cup, dealers must meet rigorous Mazda sales loyalty goals and customer satisfaction requirements, maintain a quality dealership image, as well as ensure that sales and service staff adhere to Mazda training requirements on an on-going basis. According to MNAO, "only dealerships that deliver the best sales experience and increase customer loyalty are given this prestigious award."
How exactly does one qualify these things? Well, winning DealerRater's Indiana Dealer of the Year for both 2013 and 2014 provides a clear count, O'Daniel Mazda/Automart is number one. DealerRater's Dealer of the Year Award Program recognizes only the best dealerships located throughout the United States and Canada, and awards are based on outstanding customer satisfaction as expressed through online customer reviews.
"DealerRater’s Dealer of the Year awards are given each year to car dealerships that have the highest PowerScore™ in their brand category, both at national and state levels. Each dealership’s PowerScore is determined using a Bayesian algorithm that considers the dealership’s average DealerRater star rating (calculated monthly) and the total number of reviews written about the dealership during the calendar year."
O'Daniel Mazda/Automart is truly a unique dealership, and if the awards are not enough to convince you, all you have to do is read some of the reviews. Everyone knows numbers are important, but what really matters, are the people. A firsthand account is always the best way to experience the difference, and the people behind Das Fort can attest to the high level of professionalism after recently purchasing a second Mazda from O'Daniel's. Junior Hammond helped us, but all of the staff are extremely friendly, and competent.
The "best sales experience" comes into play with how O'Daniel's does business; where the goal is to assist customers in making a confident decision, or even a friend. Commitment to customer care at O'Daniel Mazda/Automart doesn't stop with a vehicle purchase. The Mazda Service Department is staffed with factory-trained technicians, ready to perform everything from regular maintenance to expert repairs. Work is done quickly and correctly with excellent service with every vehicle, every time. Free pick up and delivery in the Fort Wayne area is also provided for service appointments, to ensure that you never miss an oil change again.
Customer loyalty can be a fickle thing. With great service, a friendly staff, back to back Dealer of the Year Awards AND a Gold Cup sitting on the mantle, it's not hard to see why people keep returning to O'Daniel Mazda/Automart.
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Photo and video by Tony Frantz